SEO is an excellent way of getting free organic traffic from the search engine result page (SERP). Online marketing is a sum of various components and activities outlined below: Consumers consume more of the news and information via digital platforms, making them influential in shaping consumer perception and, ultimately, decision making. Search Engines like Google and all social media platforms allow for paid ads, and platforms like eBay and Facebook marketplace enables distribution (taking over the P for a place in the 4ps of marketing).Ī successful internet marketing process engenders brand awareness and recognition and drives traffic, leads, and sales. Online marketing is a phenomenon that is cutting across industries and is revolutionizing marketing areas like customer service, branding, sales process, advertising, and distribution. Brands and organizations are investing in the development and management of internet marketing platforms like websites, blogs, and social media pages. Internet marketing is a component of the marketing process that involves the use of the internet and digital technologies like computers, mobile devices, and online platforms to promote brands and products and to connect with customersĬompanies and brands that are going to exist and win in the future are the ones that are successful in the digital space. The beauty of digital marketing is that it allows smaller brands to successfully compete with big and established brands, which is unimaginable in the traditional marketing setting. It has grown into an essential part of the whole marketing plan, and its claim on the marketing budget has remarkably grown since the 90s. Internet marketing is known by several names like online marketing, digital marketing, and numerous others.
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